Rwanda National Police has launched a 52-week national road safety campaign targeting to reduce traffic accidents by 40 percent through raising more awareness on road safety.
The National Sustainable Road Safety Campaign locally themed “Gerayo Amahoro” was launched at separate locations nationwide.
In Kigali it was launched by the minister of state in charge of transport Jean de Dieu Uwihanganye, the deputy Inspector General of Police in charge of administration and personnel Juvenal Marizamunda, together with other city officials.
Speaking to reporters after the launch at Nyabugogo Taxi Park in Kigali, Uwihanganye said the campaign is aimed to influence behavior change among all road users since about 80 percent of road accidents are attributable to human behaviors.
Appealing for collective responsibility in reducing road accidents, the minister urged passengers to report bad driving to relevant traffic authorities.
The campaign targets to reduce road accidents by at least 40 percent, according to Police.
During the campaign road users will be sensitized by traffic officers on their role in ensuring road safety.
Police cautioned motorists against over speeding, reckless driving, over taking in blind spots and drunk-driving which it said are responsible for most traffic accidents in the country.
The campaign is targeting pedestrians, passengers, taxi-moto operators, and public vehicle drivers among others.
About 465 people lost their lives in road accidents last year while 654 others were injured, according to police.